Tips for operating successful retail chain


Operating two stores is much more than twice as difficult as operating one store – the first store – but, once you figure it out, you’ll have what it takes to grow to 25, 50, 100 and more successful retail stores.

If you are growing a retail chain, we have the solution to your problems.

We’re not psychic…just very experienced!  Dmsretail

With one store, you don’t necessarily need advice and guidance from  experienced retail consultants with a strong corporate retail background. It would help, but it’s not really necessary.

You probably opened your first store because you knew a lot about your particular merchandise or you had a passion for it. And, you learned as you went along and worked really, really hard…all the time.

You did everything yourself. You relied on no one except maybe some trusted friends and family members.

But, if you desire and plan to grow beyond one store, you definitely need more sophisticated help.

Growth requires that certain systems, processes and procedures be in place and working well.

We’re not talking about red-tape and bureaucratic hold ups. There is no room for any of that in a fast moving, successful retail operation.

We’re talking about the disciplines, the principles, the consistency, the fairness and reward systems. We’re talking about performance management that works instead of fly-by-the-seat-of-the-pants coaching and employee evaluations.

The second, and subsequent stores can sink you if you don’t get the right advice.

Your own attitude and enthusiasm can certainly take you a long way, but skills and a workable organizational structure are needed if you want to enjoy  successful growth.

For starters, you have to think about the people who are going to be managing and working in your next store and the ones after that. You can’t just get Aunt Mary to look after the shop. You need well trained, business oriented people who bring a rich and varied skill set to the table.

And, then, you need to keep upgrading their skills, and yours, to keep up with all of the changes your business will go through and to be able to weather all of  the ups and downs that will, inevitably, occur.

With more than one store there can be no more loosy-goosy operations because you are not there moment to moment to know what’s going on; to juggle the good and bad in your head and come up with a solution.

Your intuition and gut feel can no longer be counted on to the extent that it used to be because you won’t have all of the information anymore…because you are not in all the stores all the time.

As your chain grows, things can’t operate the way they did when you opened your first store. That store was all about you and what your vision was. You were right there, hands on, doing everything and probably loving it. You handled everything that cropped up.

And, if you’re in a financial position to open more stores, then maybe you did a fabulous job with store number one. Still, number two will present you with different challenges that you need to be prepared for.

No matter how hard you work, you still can’t be in more than one place at a time.

Of course, you have choices. You either work yourself to the point of exhaustion, which you might be willing to do but it would prove to be the wrong thing for the business because now you are not even thinking straight about the first store anymore.

Or, you prepare for growth starting now. You try some different things to see how they work and you seek every bit of advice, information and intelligence you can get your hands on.

You won’t be able to avoid the pitfalls of growth without the required preparation. And, for that, you need to get hold of serious retail management resources.

We have those. Lots of those…available in every format for your convenience.

Below, we spell out the products, services, systems and advice you get access to for just $97/month. Properly implemented and followed, they will make you a successful chain store owner…if that’s what you desire.

It will still be hard work, it’s retail after all. But, your chances of positive outcomes increases by a huge percentage if you’re taking advantage of our experience and resources.

Go from one to many. And get each store contributing with a nice bottom line. Our brand of information and training is what you need to get the best return on every investment you make in stores.

Getting ready is a big part of the battle. The Retail Business Academy will prepare you for your next steps.


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