Irolagos Fashion launches Ikoyi Flagship

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visuals of irolagos retail interior

 

visuals of irolagos retail interior
Visuals of irolagos retail interior

Retail Identity of Irolagos                                                                                               The consistency of IroLagos collection and retail brand identity begins with black and white logo, branded styling of the wrapper and the short sleeved buba tops, some cropped while others are bodiced -fitted. Every unique piece in the different floor plan sections carries the broad theme of reclaiming the beauty and heritage of the iro and buba and adapting it for the modern woman is the mission of iro Lagos fashion brand

iRO and Buba
iRO and Buba Models

IROLAGOS Flagship store : Idea and design Inspiration         

This concept according to IROLAGOS  founder evolved from the fact that her mother and other women have always worn the iro and buba outfit for almost everyday living in varying fabrics. She says it is a staple for Nigerian women in past cultures.

When you think kimono, you think Japanese. So when you think Iro and Buba, we want you to think Nigerian : A versatile version of tradition. We are looking at having IROLAGOS all over big name stores in the West. We are looking at Toplooks, Harrods and Selfridges to stock our brand. 

brands styling of Wrapper
Brands styling of Wrapper 

Irolagos Branded banner

Irolagos Branded banner  

The retail interior of IROLAGOS is chic, well lit and clean formal grid layout, with minimalist design product display fixtures. From the brand banners, sliding aluminum windows, white paneled walls of black demarcations further reinforces the brand image with African origin. The floor layout is white tiled, giving the place ambience and neatness. The floor offers extensive shopper journey.

Movables metallic fixtures are of circular and straight forms having merchandise displayed to account for easy inventory.The wide central spacing between isles gives an attitude of convenience when browsing products without  colliding with other shoppers. The mannequins at the front end gives a quick feel of the outfits to visitors.

Irolagos sitting space
Irolagos sitting space  
collection for occassion
collection for occassions
casual collection
casual collection

 

showy collection for Northern woman
showy collection for Northern woman 

All Iro and buba collections in the store cater for all cultural backgrounds in the country. From bright colours to neutrals, black and white, flowery fabrics and beaded Ankara and bling bodices to accommodate Monday to Friday wears as cocktails.

Read about store campaign and Launchere

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