According to the company’s instagram bio, the brand now boasts of about 30 stores worldwide with shipping capabilities.The leader of the quality virgin hair extension pack, Her Imports
(http://www.herimports.com/), opened their Lagos, Nigeria store less than 30 days ago and has experienced a robust business boom that many others within the beauty industry would envy. The African retail location is the newest addition to the Her Imports chain.
It has achieved an accelerated growth pattern with stores currently throughout the United States and in London. Consistently recognized worldwide, the online and in-store retailer’s name has become synonymous with the finest quality virgin hair extensions according to the source: NEW YORK, July 7, 2016 /PRNewswire/
“African American women make up the largest percentage of our key demographic. They are who we cater to whenever we strategize on our brand direction, locations, and growth. It was a natural progression for us to continue our retail expansion strategy and take it into Ikoyi, Lagos, Nigeria,” stated Patrick Terry, CEO of Her Imports Africa. Mr. Terry added, “African woman are known for their elegance, unique versatility and style. We are thrilled at our recent successes and attribute this success to the care that we take in sourcing our products.”
Since their 2008 launch into the hair extensions scene, Her Imports has been consistently praised and used by a veritable Who’s Who celebrity clientele list. They have been used by and received consistent accolades from celebrity hair stylists for Nicki Minaj, Rihanna, Kerry Washington. Top celebrity makeup artist Tym Wallace and hairstylist Renny Vasquez recently teamed up with Her Imports to perform makeovers on Remy Ma and Cardi B for a Love & Hip Hop campaign commercial. The campaign flooded the Her Imports Instagram feed, bringing in over 50,000 new Instagram followers in less than 30 seconds. This came immediately after the company set phone lines aflame in early June with a female empowerment graduation contest promoted by both Angela Yee of radio station 105.1, and the hair and beauty transformation icon, Anthony Cuts. The gifting partnership was an immense success where ultimately, Her Imports gifted a whopping combined total of $40,000 in hair and install services to a total of 100 students. The winners were distributed across the United States in locations such as Maryland, Georgia and California. These students planned to attend Howard Universityand Spelman College, among others.
A look at the retail interior of one her stores communicate luxury. of it’s a luxury brand. It associates its identity with vintage themes through its white and black colours and pops of red. Wooden flooring, black chairs, metal fixtures tell a story of nature. Natural virgin hair sown into one of the beautiful hairs in the world.