Ebay/MallforAfrica.com partnership launches in July

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Ebay structure
Ebay structure
logo mall for Africa
logo mall for Africa

American eBay sellers will soon gain access to Africa’s biggest consumer markets. This comes via a new partnership between the U.S. e-commerce giant and online shopping startup MallforAfrica.com, set to go live July 2016.

The arrangement will launch a new “eBay Powered by MallforAfrica dedicated platform,” said eBay Business Development Director Fernando Saiz. “The platform will enable inventory from all eBay U.S. individual and business sellers with a 300+ star rating to be purchased by buyers in Nigeria and Kenya.”

Sales on the Ebay.MallforAfrica.com site will begin “first in Nigeria, then Kenya, followed by Ghana, all in 2016,” confirmed MallforAfrica CEO Chris Folayan, noting additional African countries will follow.

Sales on the Ebay.MallforAfrica.com site will begin “first in Nigeria, then Kenya, followed by Ghana, all in 2016,” confirmed MallforAfrica CEO Chris Folayan, noting additional African countries will follow.

“We are creating a unique ‘eBay Powered by MallforAfrica’ app to run on all our platforms. When buyers in Africa shop with this app, they’ll be able to shop on eBay, buy what they want, check out, and pay through MallforAfrica,” said Folayan.

Both parties confirmed the partnership will be a financial, marketing, and logistics arrangement only–eBay has not taken any equity stake in MallforAfrica.

Source:Techcrunch.com

 

 

 

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