4 Elements of Windows display in Retail stores

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The window display is the first impression that your customer will have of your store. An innovative and interesting window display; conveys the overall image of your shop and form its identity.

Your window has the potential to draw in passersby and turn them to customers.

In today’s competitive market, window displays have to stand out from the crowd.

The elements of display that help attract the customer are

  • Colour
  • Theme
  • Lighting
  • Style

The purpose of visual merchandising is to

  • Make easier for the customer to locate the desired category of merchandise
  • Educate the customer about the product in an effective and creative way
  • Recommend, highlight and demonstrate particular products at strategic locations.

photo credit:getbaffs.com

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